Monday, May 19, 2014

Chatpatti HAJMOLA..!!!

In a population of 100cr Indians its tough to find anyone who has not tasted Hajmola. A candy loved and carved by all age group. Its the Ruler of all candies. In one rupee 6 candies of small button size in colourful sacket. "Aam ya Emily" two taste as always available in those old days but today some modification has given it some more tasty twist. It was actually taken as medicine for digestion generally after heavy meal . but the enjoyable taste of Hajmola was irresistible for anyone. Time to time popping it like pills. 

There has been several modifications, from color to varieties to quantities but the taste is still the same. There is no difference in taste the same tangy, tasty, yummy, yummy. Years after the successful launch of Hajmola in the market on popular demand a Tv ad was made . Which was very interesting to see.

Hajmola never needed an advertisement. It was easily available in all stores of candies and kiranas in all size and price. From past many years Hajmola and my relation broke due to some reasons. But just some days back when i saw Hajmola lying on dining table i could not resist it and popped it one after another in series. The same old tangy taste filled my mouth with childhood joy.

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